End Violent Encounters
Re-branding project for End Violent Encounters (EVE), a non-profit organization that supports survivors of domestic abuse in Lansing, Michigan, in alliance with the Michigan State University College of Communication Arts and Science Media Sandbox Street Teams, and funds provided by Michigan State University Federal Credit Union.
I designed a brand style guide to set the guidelines of EVE's new look, image, message, and tone of the message, as well as, recommendations on how to use their social media presence to reinforce brand awareness and promote their mission.
The brand style guide includes a polished version of their logo as well as the introduction of logo variations that can be used in different media. The guidelines include how to use the logo and its variations properly. A new color palette and imagery style that will deliver a more inclusive and positive oriented message to survivors of domestic violence and sexual abuse.
Credits to MSU Street Teams managers Jeana-Dee Allen and Jon Within, and MSU students Maia Barber, Lauren Dawn, Clark Kingston, Sydney Tylor, and Rianna Middleton who worked with me in different aspects of this project.